Shred guitar showoff
posted: June 23, 2017
featured speaker, vidcon innovation showcase

Today I was featured in the ‘innovation showcase’ at VidCon, which is a nightmare convention for YouTube tweens. I was on a panel along with top producers from Conde Nast, Vice, and Portal A to discuss the state of internet video with a guy from Google. It seems every content factory thinks views are the most important metric. I’m not a fan of this perspective. Views can be bought. If you want to make something with any sort of cultural impact, you have to put engagement first. Make something that people talk about and always encourage them to take a side.