“How do you say ‘future?’ ” asked Cyrus Ghahremani, 30, head of Super Deluxe’s live programming group, who doubles as the telenovela’s baritone announcer. A bilingual colleague provided the Spanish pronunciation. “Futuro, futuro,” Ghahremani practiced before delivering his line.

“We are used to being able to tune out by flipping through our social media feeds,” he said. “But this [program] is something that you have to be engaged with.”

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